“Link Run” is the process of researching, finding, outreaching, and acquiring vendors in a certain industry for them to link it back to your website to generate more traffic. It is to date the most tedious and labor-intensive process.
Links are STILL a massively important part of SEO!
What is Link Building?
Link building is the practice of acquiring links to your website from other websites. In SEO, these links are called “Backlinks. Getting backlinks from high-quality sites can pass authority to your site, as well as help you rank higher in the search engine results pages.
Components of Link Run
- Link Audit
- Finding Specific Vendors
Link Audit is technically a checkup for all backlinks you have on your website. We go through each and every referred link to see if this should be either removed or kept. At the same time see where your competitors are being mentioned at. We use a tool called Semrush for this.
Finding Specific Vendors
The first part of the link-building process is finding certain vendors that are related to your industry.
These vendors include Bloggers, Journals, Information Websites, Citations, & Marketers.
We reach hundreds of Vendors every month. We follow a strict set of rules to determine if the vendor will qualify to achieve the traffic goal.
This is where the rubber meets the road. After the selection of vendors. We do the outreach to all these vendors.
These companies are usually contacted by marketing companies all the time to allow their clients links to their business.
So our job is to show up with the most valuable asset for these vendors for them to consider our business to be showed up on their platform.
The key here is maintaining consistency and working with SEO expert if necessary. So, regularly monitor your progress, evaluate, and re-optimize your strategy accordingly.
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