SEO FOR LAW FIRMS – IS SEO POSSIBLE FOR LAW FIRMS?
How to rank higher and get more leads from SEO?
We’re going to break all of that down for you here!
Common SEO Services for Law Firms
If you don’t have someone on staff who’s savvy with SEO and need to hire an SEO agency, ensure they offer these services.
These are the most common SEO services law firms need to rank higher on Google:
- Website audits
- Local SEO
- Technical SEO
- On-page optimization
- Content marketing
- Link building
- SEO strategy
Here are the details of every skill.
Have you ever been to a doctor for a checkup? Assuming you have, your doctor is going to examine you, find any issues you may have, and recommend certain actions for better health. WQA is the examination part of it. Quality Audit screens your website for technical roadblocks. By analyzing the issues, You can create an action plan for all technical issues found during the audit and put them on a spreadsheet for them to be reviewed and fixed. You can use a tool called screamingfrog for this. It’s free.
Local search is important for lawyers. When people are hurt or need to hire an injury lawyer, they’ll search for things like personal injury lawyer near me or personal injury lawyer Dallas. Google knows this and triggers map results of nearby businesses factoring in relevance, prominence, and proximity.
Technical SEO is like fixing the door of a very nice-looking house. The problem is the door doesn’t open, the Ring bell doesn’t work and you cant jump through the wall. You found those issues through the audit. It requires basic knowledge. There are the things that need to be set up to complete the technical SEO.
On-page or on-site SEO involves optimizing individual web pages to improve their quality for both Google and readers, thereby earning you more organic traffic. This includes reviewing and fixing existing pages and developing a plan for optimizing new pages as they are published.
A content marketing strategy builds on the foundation of your website. Publishing optimized content based on keyword research that aligns with the intent of the searcher is essential for ranking. Your content marketing efforts need to satisfy two audiences: your potential clients and search engines. Publishing content makes your site a credible resource for topics relevant to your audience. Over time, Google better understands your site’s mission and begins to trust you more—rewarding you with higher rankings.
Link building is the practice of acquiring links to your website from other websites. In SEO, these links are called “Backlinks. Getting backlinks from high-quality sites can pass authority to your site, as well as help you rank higher in the search engine results pages.
SEO strategy requires careful consideration of your local market and goals. The best lawyer SEO agencies start by learning what they can about the firm and then investigating the local market, using this information to craft a custom strategy.
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