SEO For Dental Practice. Dental SEO.
How to Reach More Patients With SEO for Dentists
What is SEO?
SEO stands for search engine optimization. Put simply, it’s the process of helping your website rank higher in search results on sites like Google, Yahoo! and Bing. When your website ranks higher, you stand a better chance of generating clicks and attracting visitors to your site.
Of course, you’ll need to have a quality site in place for this to work. It takes a lot to boost search engine rankings.
What is Dental SEO?
SEO for dentists, or dental SEO, focuses on optimizing a dental practice’s website for search engines and users to increase the site’s visibility in search results on Google, Yahoo!, and Bing. Optimizations can include making the site mobile-friendly, faster, and more useful to potential patients.
SEO For Dentists: Why??
If you’re a dentist, SEO marketing might not be high on your list of priorities. Then again, without search engine optimization, almost no one will be able to find your site.
Studies show that the top five search results account for 68% of all clicks. If your practice’s site achieves this kind of ranking, that means more website traffic, more qualified leads, greater credibility and authority, and, ultimately, more patients for your practice.
It’s also important to keep in mind that your competitors are likely already investing in dental search engine optimization.
This means that they are already benefiting from the exposure that SEO brings them, and attracting local patients to their practices before these consumers ever know you exist. SEO might be your only chance to get in front of patients who turn to the Internet to research dentists in their area.
3 SEO Tips for Dental Practices:
SEO requires knowledge and skill but there are certain tasks that you can perform to get results.
- Local Search: When it comes to health and medicine, people look for local service providers. You’re missing these prime prospects if your SEO plan doesn’t use local SEO tactics to target specific geographic areas. The easiest way to improve your results is by adding the name of your town and nearby towns to your website copy.
- Google Listing Optimization: Google Business Profile is a free feature from Google that helps business owners manage their online presence across the search engine and its growing portfolio of utilities, including Google Maps.
- Technical SEO: Technical SEO is like fixing the door of a very nice-looking house. The problem is the door doesn’t open, the Ring bell doesn’t work and you cant jump through the wall. You found those issues through the audit. It requires basic knowledge. There are the things that need to be set up to complete the technical SEO.
FAQs about dental SEO
Got more questions about dental SEO? Browse our FAQ!
How does dental SEO work?
SEO for dentists involves optimizing your website for search engines and users, which increases the site’s visibility in relevant and organic search results. Optimizations include on-page, off-page, and technical tactics, like updating title tags, attracting backlinks, and improving page speed.
How long does dental search engine optimization take?
Typically, dental search engine optimization takes at least six months to deliver results. In some cases, practices will start to see results, like increased traffic, phone calls, and appointments, in four months. This timeframe is normal as SEO is a long-term strategy vs. a short-term strategy like pay-per-click (PPC).
How much does SEO for dentists cost?
Prices for dental website SEO depend on several factors, but the average cost for dental SEO is $1500 to $5000 per month. If you’re looking to partner with a consultant or dental SEO expert, the average rate is $100 to $300 per hour.
How do you calculate the ROI for dental SEO?
Your practice can calculate your return on investment (ROI) from dental SEO with the following formula:
(Gain from Investment – Cost of Investment) / Cost of Investment
While you can incorporate your search engine rankings and organic website traffic into your “Gain from Investment” value, you’ll most often use conversions — like a phone call or contact form completion — since those actions contribute to your practice’s biggest goals.
With free website analytics tools like Google Analytics, you can set up and track these actions.
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