5 Reasons Why You Should Do A SEO Campaign.
Brands need SEO first, as it is the most viable and cost-effective way to both understand and reach customers in key moments that matter.
In last 2 years, the need for SEO rose to an all-time high. As consumers shifted to online, even the most traditional business realized that they need to accelerate the shift to digital.
SEO is the most viable and cost-effective way to both understand and reach customers in key moments that matter.
1. Primary Source of Website Traffic
Google, being the most visited website in the world (and specifically in the United States), also happens to be the most popular email provider globally with more than 1 billion users.
YouTube is the second biggest search engine and over 2 billion people access it at least once a month.
We know that a clear majority of the world with access to the internet is visiting Google at least once a day to get information.
Being highly visible as a trusted resource by Google and other search engines will always work in a brand’s favor. Quality SEO and a high-quality website take brands there.
2. Trust & Credibility
The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search, thanks to the trust and credibility of the brand and its digital properties.
In addition to the factors mentioned above, authority is accrued over time as a result of aspects like:
- Natural links.
- Positive user behavior.
- Machine-learning signals.
- Optimized on-page elements and content.
3. Increased Engagement, Traffic & Conversions
Local SEO aims at optimizing your digital properties for a specific vicinity, so people can find you quickly and easily, putting them one step closer to a transaction.
Local optimizations focus on specific neighborhoods, towns, cities, regions, and even states to establish a viable medium for a brand’s messaging on a local level.
SEO is relatively inexpensive in the grand scheme of things, and the payoff will most likely be considerable in terms of a brand’s benefit to the bottom line.
This isn’t a marketing cost; this is an actual business investment.
Exemplary SEO implementation will hold water for years to come. And, like most things in life, it will only be better with the more attention (and investment) it gets.
5. Always Going to Be Here
While the role of SEO may change and strategies change, new avenues are constantly opening up through different entry points such as voice, apps, wearables, and the Internet of Things (IoT).
According to Comserve.Inc, next-generation search engines powered by deep neural networks and machine learning are set to explode in market value, from $14.9 billion in 2019 to $55.7 billion in 2025.
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